Regardless of what type of interruption your business may be experiencing, your customers expect you to be indestructible and available for them at all times.  It’s also important because your success as a company relies on your ability to operate your business. If you’re offline for an extended period of time, your sales may be impacted. Your employees are also important in times of a disaster. If their work schedule is interrupted or they’re unable to get to the office due to circumstances beyond their control, their paycheck and morale may be impacted.